The European Union has voted on tougher restrictions in the Digital Markets Act to make ad targeting by large platforms on what they can and cannot do in the EU region.

Committee Chair Anna Cavazzini (Greens/EFA, DE) added: “Currently, a few large platforms and tech players prevent alternative business models from emerging - including those of small and medium-sized companies. Often, users cannot choose freely between different services. With the Digital Markets Act, the EU is putting an end to the absolute market dominance of big online platforms in the EU”.

[europarl.europa.eu...]