Has anyone ever ran a marketing campaign where the calls to action are more general than product/item/site specific? Ive just finished creating a trailer where I've added a final frame with details of where to purchase the product but it got me to thinking about this idea. You see a lot of big company adverts end with "search widgets" I've noticed this a lot on TV and at the cinema.

I wonder how it can be used by smaller companies? directing your potential customers through a particular keyword search assuming you can boast the top spot in Google of course.

I can see a few disadvantages with this idea, firstly you'll need to be number one in the serps, another problem will be locations.