I’m unclear about landing pages having to do with PPC. I get that it’s ideal to have the ad copies keyword closely match the content of the lander. If I build a large campaign would I not need "a lot" of landing pages? What is the best way to go about building a lot of landing pages quickly or?
Novus
1:20 pm on May 25, 2011 (gmt 0)
For every different product or service you create an advert for you will need a suitable landing for maximum effect. You can however create multiple adverts for the same product or service (varying to some degree) with the same landing page.
If I build a large campaign would I not need "a lot" of landing pages? What is the best way to go about building a lot of landing pages quickly or?
Depends on your site architecture.
If you asked this question in the adwords forum you might get a response for a more knowledgable source (assuming its adwords)
