Forum Moderators: open
Here are the CTRs for being in the top 10 organic search results:
#1 - 42.30%
#2 - 11.92%
#3 - 8.44%
#4 - 6.03%
#5 - 4.86%
#6 - 3.99%
#7 - 3.37%
#8 - 2.98%
#9 - 2.83%
#10 - 2.97%
What I'd like to know is if there is an industry standard for CTR on paid listing (PPC) results? Or an average CTR for each position? Has anyone come across this information?