Hi everybody

I was reading about SEO and at the same time playing around with Google AdWords keyword planner. I saw that Google identified the keywords with TM.

So I was thinking what happened if I use in my page (and in the metatags) a name of a company?
Let's say for example the keyword "HSBC branches in Miami" (with the list of the branches of course), is it illegal?

I'm a bit confused

Thanks