If I have a keyword phrase with an apostrophe like New England's, will search engines pick that up as a keyword phrase as well as they would if it was just New England?
mademetop
9:30 am on Mar 17, 2010 (gmt 0)
The answer is that it would be treated as one and the same word- in this case New England. Try typing the apostrophe into a search engine and look at the results.
