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The trick is to make sure it looks professional, as often times I see useless text at the bottom of pages/side bars of pages that do nothing but turn me away from the site, keep it looking good, keep it visible and you will be ok.
Remember Google can tell where on the page the content is located, so while it helps in terms of getting more content the value that is given to the content might not be the same if ti was higher in the source code.