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gtate

12:19 pm on Jan 14, 2009 (gmt 0)

10+ Year Member



I see seo companies are still promoting these, though I seem to remember reading some years back that Google doesn't approve. Can anybody tell me whether they are worthwhile ?

Quadrille

12:54 pm on Jan 14, 2009 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Google deprecates paidlinks still, but - so far as I've seen - it's only industrial link sellers who have been caught out.

I've heard of a few cases where people "may" have been penalized as a result of buying paidlinks, but I've yet to see 'proof' of damage (or of recovery afterward).

But others may have experienced or heard different. Either way, none of that means that Google will not act more enthusiastically tomorrow (after all, 'we've been warned!').

So, the link is as good as it would be unpaid, but there is a risk attached; you have to decide if it's worth it.

I'd certainly advise against a non-related paidlink, which would appear to me not unlike a suicide note, as well as being of doubtful benefit ;)