Company name in Title tag?

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Company name in Title tag?

RonSolo

4:29 pm on Oct 5, 2008 (gmt 0)

I've read that it's best to keep the Title tag short (2-3 word phrases) targeting the core keywords for that page. But, I've also noticed a lot of sites put their company name in the Title as well. Is this recommended or does it dilute the Title tag?

Thanks,
Ron

agerhart

1:35 am on Oct 6, 2008 (gmt 0)

That is common practice...you don't need to worry about it diluting the title tag.

Go with something like:

[target phrase] - [company - name]

or replace the target phrase with a title tag that uses 2 or 3 keyword variations in a way that still allows the title to capture the user and increase click through rates.

RonSolo

3:25 am on Oct 6, 2008 (gmt 0)

Thanks for clearing that up, agerhart. Much appreciated.