I would think the SEs treat comparison sites like affiliate sites. We are a fairly large aggregator that ranks well, but not for our affiliate content. If you do a search for "silver widget", our result that shows up is an article about the silver widget, not its product page.

I would think the SEs treat comparison sites like affiliate sites.

There are actually a few of them that appear to get "special treatment" or have become the trusted price comparison destinations. There's a fierce battle in that space...

I think I will start reading up on their terms and conditions. Im sure that will make good reading!