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Then, when somebody searches for some words, a search engine looks if your site has those words. If it does, it will appear in the search result that man (or woman (or a kid)) sees.
So when you put text in images, in Flash, hide it with JavaScript, or put it somewhere else away, spiders just won't find any text on your site and it will never appear in any search results.
So remember the KISS rule, and everything will be fine :)
[edited by: engine at 8:54 am (utc) on Feb. 12, 2008]
[edit reason] See TOS [webmasterworld.com] [/edit]