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a)
<a href="Keyword_description.html">Keyword</a>
how important is the keyword in the url
and
how important is the keyword in the text
Does anyone know how much weight they carry?
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as ‘home’, ‘click here’ and ‘read more’. Avoid these phrases and use keyword rich linking text instead.
Introducing variety into linking text is also a good tactic. Good writing in English uses a variety of different ways to say the same thing and keep the reader interested. Likewise in linking text, use variety. This keeps readers interested and also provides additional information for search engines.
External linking text
This is the linking text that sits on external sites and links to your website. You may think that you’re at the mercy of other webmasters in how they link to your site, but there are many situations where you can control the external text that links to you:
Reciprocal links where you can ask for specific linking text to be used
Directory listings where you have editorial control and can specify the exact linking text that points to your site
Listing on subsidiary and partner sites
In bylines to articles that you publish where you may be allowed to specify not only the linking text but the text that surrounds the link
Links that you buy will always allow you to specify linking text and will nearly always allow you extra descriptive text
After that you do depend on how individual webmasters decide to link to your site. The best way to influence this is to write good titles and linking text in the first place. Then all the webmaster has to do is to cut and paste.
Even if the webmaster decides to write his own text, what you have written will influence how he does that
Even if the webmaster decides to write his own text, what you have written will influence how he does that and at least some of your keyword phrases are likely to be included:)
The internal linking text that you use is completely within your control so you have opportunities to use keyword rich linking text. Yet many people overlook this and use lazy phrases such as ‘home’, ‘click here’ and ‘read more’. Avoid these phrases and use keyword rich linking text instead.
heads-up:
if you want your search engine rankings to explode in Yahoo.com ::: try adding short (inbound) text links from your main page, going out to your other webpages
