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SEO - keyword density

         

Novus

9:34 pm on Oct 29, 2007 (gmt 0)

10+ Year Member



My companies old site perfomed very well for branding but very badly for targeted keywords so i set about making sure that wouldnt happen this time (with the new site).

Today the Managing Director walked into my office today an complained about the optimization done of our main page of the new site.

Im still sitting here (now at home) thinking #*$!, i know tbere are many other usefull "techniques" but ive always found keyword density to be be a usefull exersize and now i get the felling im not going to be able to use it "just because he thinks he knows best" very frustrating i can tell you.

i wonder how many people here would agree that its not very important?

caveman

9:45 pm on Oct 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hey Novus, welcome to WebmasterWorld!

KW density is a relatively insignificant piece of the puzzle.

You might find this a useful exercise: Evaluate the kw density of your homepage and a few subpages against comparable home and subpages at the top 10 ranked sites for any kw you care to rank for. Then see what conclusions you draw.

The way you use an array of keywords, including but not limited to the ones you most want a page to rank for, is far more important....both on and off page.

Novus

9:54 pm on Oct 29, 2007 (gmt 0)

10+ Year Member



I am some what lucky in that respect the competition isnt very good for my field, its very unique. i know i could work around the issue and theres other things i could do.

i guess i dont like having one hand tied behind my back especially with something i have had some good success with in the past.

[edited by: Novus at 9:56 pm (utc) on Oct. 29, 2007]

caveman

10:50 pm on Oct 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Consider the possibility that if you think you had good success with kw density in the past, and that was less than four years ago, perhaps your success owed more to other elements than you think. :)

Most of the best SEO's today barely look at kw density, if they do at all. Return on that effort is almost non-existent when compared to other things you might be thinking about and doing.