I have a question I'm hoping that you all can share your experiences with if you've ever run into this before.

Recently, my manager asked me in a meeting about a company website who added video to their website and dramatically improved their rankings. With my limited knowledge of video and embedding it into websites I always thought that there was no way to index video properly so I can't see exactly how the simple act of adding a video can improve your rankings.

If I had to think about it, if the video was compelling enough to draw a lot of traffic, the text surrounding the video was keyword rich and content-relevant then I could see it improving the rankings.

Aside from that, I can't see how just adding a video testimonial or a video tutorial can improve your rankings.

I'd appreciate hearing some of your experiences and thoughts on this subject.

Thanks in advance.

Mike