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In-house vs. outsourcing

Can we forecast the future of Search Engine Marketing?

         

SEOteam

9:58 am on Apr 27, 2007 (gmt 0)

10+ Year Member



Many corporatations I know have their own SEO/PPC team managing in-house campaigns, which were being outsourced at times.

I feel that they are right. Once they have found that Internet Marketing is not a one time game, but an ongoing process, they probably cut huge costs.
Outsourcing cost to a reputed firm vs. CTC of a dedicated resource is much higher...

This is probably because of the value degradation by individuals in this industry. Freelancers are still making good money, singled out from their past employers, but I feel they are at risk.

What can be the scenario in the long run (say, 10 years hence)?

Sansoft

1:12 pm on May 12, 2007 (gmt 0)

10+ Year Member



SEO & Internet marketing is sepecialized job and require full time dedication for research & studying what is going on in search engine world. This is an expert area and i feel outsourcing SEO work to specialised company is the only option in near future.