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I feel that they are right. Once they have found that Internet Marketing is not a one time game, but an ongoing process, they probably cut huge costs.
Outsourcing cost to a reputed firm vs. CTC of a dedicated resource is much higher...
This is probably because of the value degradation by individuals in this industry. Freelancers are still making good money, singled out from their past employers, but I feel they are at risk.
What can be the scenario in the long run (say, 10 years hence)?