I have read that you should mention your kw phrase in the range of 3 to 11 times on a page. And i have seen some sites mention their kw as high as 23 times on a page and are ranking on the 1st page results. And on that same 1st page results page their is another competitor using the same kw *Only* 4 times on their page and ranking well.

So,....

Q.1. Would it be safe to use a kw phrase 23 times on a page? Seems too high. The range suggested was 3 to 11 times on a page.

I have the kw phrase on a site at around 12 times, but i'm thinking i need to add the kw phrase a few more times and at least match the densities.

The site i'm working has alot of content on the main page. Around 1000 or more words. So i think i do need more of the same kw phrase than average for the density levels to be higher.

Any suggestions?

->Q.2. Also would a kw phrase density level of 6 or 7% be too high for a given page?

(I ask because i thought i read some where to keep it under 4%.)

Well, thanks for your help guys:)
I appreciate your advice.

frenzy77