I finally bit the bullet and signed up for pubcon.
I am from the UK and have travelled around Europe a bit. My travel planning normally consists of wake up, chuck some clothes in a bag, grab passport and jump on plane.
I figure I might be a little more organised for my first trip to the states. So I have the plane, hotel and transfer from the airport sorted. I then came across the Electronic System for Travel Authorization Web Site (https://esta.cbp.dhs.gov/esta/application.html) and it looks like I need to fill in a form and pay some cash before I travel.
Is there anything else I need to watch out for, anything I can't bring in my luggage etc ?