Anyone here using Pinterest for marketing? Pinterest's engineering department have made some improvements to mobile pinning with a smart board pinner. I wonder how it'll help in the long run. I'm not an active pinner, but I can see how some might be addicted to it, and I can see how it can be helpful in marketing.

The smart board picker is helpful in the core Pinning flow: this feature increased the number of Pinners using boards in Quick Picks by 15 percent and reduced the average time spent on the Pinning flow by 10 percent. Pinterest Improves Predictive Pinning: Smart Board Picker For iOS and Android [engineering.pinterest.com]