Pinterest Aiming For Revenues This Year With Ads

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Pinterest Aiming For Revenues This Year With Ads

engine

12:44 pm on Jan 22, 2014 (gmt 0)

Pinterest's Chief Executive, Ben Silbermann, was interviewed by WSJ and discusses its first revenues planned for 2014 and how it'll achieve growth.

In less than four years, Pinterest Inc. Chief Executive Ben Silbermann has expanded his quirky site for online scrapbooking into a social-media tool used by one-fifth of online adults in the U.S.Pinterst Aiming For Revenues This Year With Ads [online.wsj.com]

For his next act, Mr. Silbermann aims to turn the site into a viable business.

Pinterest will generate its first revenue this year, when it begins charging advertisers to promote their wares to the site's millions of hobbyists, vacation planners and do-it-yourselfers. Ads on the site could generate as much as $500 million in 2016, estimates Michael Pachter, an analyst at Wedbush Securities.

incrediBILL

5:48 am on Apr 28, 2014 (gmt 0)

Between Pinterest, Twitter and Facebook all making grabs for ad revenue it'll be interesting if we see any of it make a dent on the search engine revenues, specifically Google.

Wonder if anyone has a chart of the ad revenues for top sites showing the transitioning between the major players?

chrisv1963

6:23 pm on May 4, 2014 (gmt 0)

it'll be interesting if we see any of it make a dent on the search engine revenues, specifically Google

Well, it isn't smart of Google to rank Pinterest boards so high in the search results. For almost any keyword in my niche there is a Pinterest board on the first page of the results. Google is constantly directing people to Pinterest boards and actually telling them that ... they don't need Google since they can find everything on Pinterest. It's almost like Google directing people to Bing when they search for something :-)

Joozed

6:16 pm on May 10, 2014 (gmt 0)

500 million in one year sounds like a pretty big dent. Is there any where to see how the analyst came up with his estimates? I have been using pinterest and like it more and more. I wonder if they will be doing any ad revenue sharing programs like Google?

ergophobe

3:55 pm on Aug 28, 2014 (gmt 0)

Joozed - it depends on whether those are new dollars or dollars that would have gone to search otherwise. That 500M could be a dent in the earnings for print magazines, for example, rather than Google.

runbch

12:15 am on Sep 13, 2014 (gmt 0)

Pinterest has a long way to go before it can affect google.

helleborine

4:46 am on Jan 17, 2015 (gmt 0)

It is a complete mystery to me why Google isn't sending Pinterest results in the sewer where they belong.