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Report: Christmas 2014 Was Good for Apple, 51 pct of New Device Activations

         

engine

12:34 pm on Jan 1, 2015 (gmt 0)

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An interesting statistic, and one that webmasters and developers should not ignore.

The report gives some valuable market shares and activations over the holiday period.


...Apple accounted for 51% of the new device activations worldwide Flurry recognized in the week leading up to and including Christmas Day (December 19th - 25th). Samsung held the #2 position with 18% of new device activations, and Microsoft (Nokia) rounded out the top three with 5.8% share for mostly Lumia devices. After the top three manufacturers, the device market becomes increasingly fragmented with only Sony and LG commanding more than one percent share of new activations on Christmas Day. Up-and-comers Xiaomi, Huawei, and HTC all had less than one percent share on Christmas Day. One reason is surely their popularity in Asian markets where December 25th is not the biggest gift-giving day of the year.Report: Christmas 2014 Was Good for Apple, 51 pct of New Device Activations [flurry.com]