Nokia will start selling its new smartphone, potentially its last chance to break into the most profitable part of mobile phone market and secure its future, in November, sources at European telecoms operators said on Friday.

The Lumia 920, which uses Microsoft's Windows software, is Nokia's bid to catch up with Apple's iPhone and a string of popular phones using Google's Android software, like Samsung's Galaxy models.

The new phone, which with its rounded edges and colorful covers look similar to its predecessors, was unveiled on Wednesday and drew a thumbs down from many analysts, who felt it lacked the "wow" factor to make big inroads against rivals.