Yep, Apple bought Placebase. But what are they going to do with this software?

Placebase is similar to Google Maps in that it is a mapping service and has the world mapped out. You can zoom in and out and it has different layers you can superimpose over your mapping data. It does other things better than Google, however.

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Apple appears to have purchased mapmaker Placebase in July and on the surface it’s a smart move since the company can be less reliant on Google for services. However, Apple is now in a position where it has to replace Google Maps, retain the integration with the iPhone and leapfrog the search giant to keep users happy.