The WSJ has an article today about how over 75,000 "dot-mobi" domain names were registered yesterday when the registration was opened to the public (sub reqd - [online.wsj.com...] )

I haven't seen much material on how to market such .mobi websites yet. We've registered our company name - what's next? The first step, presumably would be for us to put mobile readable content on there - what about the duplicate content penalty in such cases? Any other thoughts specific to marketing such sites? What about SEO on these sites?