Microsoft Bing Betting On Deep Search Integration

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Microsoft Bing Betting On Deep Search Integration

engine

3:50 pm on Mar 14, 2013 (gmt 0)

"A massive transformation of search as a product is playing out in very profound ways," says Microsoft's Bing chief, Qi Lu. Speaking at TechForum last week, the unassuming president of Microsoft's search efforts revealed a new approach Redmond is betting on to compete against Google. "As we build our product, we're converting the Bing technology stack into an information platform," says Lu. This new platform can then be embedded into any devices and services, pushing Bing directly into Microsoft's products.Microsoft Bing Betting On Deep Search Integration [theverge.com]

This integration is a core part of the way Microsoft sees Bing's future at the company. "Bing as a platform presents the universal platform," says Lu.

This extension and change in user habits has Bing thinking it might be able to catch up. "The battle between us and Google is going to be over who can build understanding more quickly to serve people in a much more anticipatory way," says Microsoft's Adam Sohn.

Leosghost

4:19 pm on Mar 14, 2013 (gmt 0)

Techno(MBA)babble ..from a company who were looking to sell their "bing platform" and couldn't get any interested buyers even at facebook..

superclown2

5:58 pm on Mar 14, 2013 (gmt 0)

I recken it'll be as great a success as Windows 8. What ever happened to the KISS principle?

ZydoSEO

8:02 pm on Mar 14, 2013 (gmt 0)

Microsoft has never been an innovative company like Apple and others. They are simply a marketing machine.

Pretty much every piece of technology they have ever sold was acquired through mergers, copied from innovators like Apple (Windows) or bought outright going all the way back to MS-DOS.

It will take an innovator to beat G at search IMO. And I just don't see that ever coming from Microsoft.

heisje

8:44 pm on Mar 14, 2013 (gmt 0)

Nice to see that people in this forum have not lost their sanity yet, and are not buying the Bing nonsense.

Search will evolve. But the fundamentals of search will remain crawling and gathering immense volumes of information, and processing / delivering that information. How can you ever deliver what you have not gathered?

Search requires the kind of investment that "NoEvil" G has committed, and MS refuses to commit. Good luck to them then . . . . .

albo

9:28 pm on Mar 14, 2013 (gmt 0)

Leosghost: Spot on. "...converting the Bing technology stack into an information platform" sounds like some of Donald Rumsfeld's "known knowns...things we know we know."

incrediBILL

11:40 pm on Mar 14, 2013 (gmt 0)

I see history about to repeat itself and it's getting weary.

This is how it started all with Netscape when MS decided that the browser was the interface of the OS and had to be tightly integrated directly into the OS. They sure as heck better make sure the API for their information stack is plug 'n play so that other providers and be replaced based on the consumer's needs or we're back to square one with the choice issue and the EU will start hopping up and down all over again.

I think marketing speak aside Bing is absolutely right in their long term strategy but currently I, and many others, prefer apps that tap into Google's information stack, not Bing's, and while that may change in the future it's the current reality.

Next thing you know apps will start prompting consumers to switch to the Bing stack like they used to say "THIS SITE CAN ONLY BE VIEWED WITH INTERNET EXPLORER" and other such nonsense.

What ever happened to the KISS principle?

Having in the past been more than one big cross-company API design committee you quickly learn that the KISS principle is what you do to the backsides of people at other companies to get what you want implemented at all and is why most programming APIs from places like MS look like they were designed like a bill full of pork barrel passed by congress and not engineers.

IanKelley

7:21 am on Mar 15, 2013 (gmt 0)

Microsoft has never been an innovative company

This says it all. I'm not getting my hopes up that the future of anything is going to originate with MS.

heisje

3:32 pm on Mar 16, 2013 (gmt 0)

I think . . . Bing is absolutely right in their long term strategy

Not really - when you put a dead cat in a room with two live cats, you don't get three cats in a room. Maybe Bing is not exactly dead, but it is closer to a dead cat walking rather than a kitten up and coming.

I, and many others, prefer apps that tap into Google's information stack

Much to the point.

while that may change in the future

I wouldn't hold my breath.

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