Are you reading the other threads in this forum. There have been many comparison discussions, both here and in the Adsense forum, going back quite a ways.

Hi keyplyr - will have a look.

The most striking difference simply in terms of user demographics is that Bing users are far more likely to be desktop users than Google.

Just spent some hours setting up bing advertising. Just waiting for the CC to kick things off.

I suppose it had to be similar to adwords to persuade people to adopt it - but I don't like telling Microsoft the details of my expenses with Alphabet so I set it up clean, using the best performing key terms from Adw.

Will be interesting to see what the results are, will be trialing on a small budget initially.

I love real world experiments.

Please do keep us updated.

I have started with very low bids and am getting impressions and clicks although initially not yet very many.

I need to sus out how to establish position based on bid.

The account is clean and uncluttered, probably largely because it hasn't grown like Topsy as our Adw account has.

Thanks for the update.
I'd expect impressions and clicks to be lower than G, but, it's the quality that's important.

Still small numbers but a CTR of 9%, I need to work on Ad extensions.
I can't see an option to see the actual search terms used by the searcher yet, hope it is somewhere!