Forum Moderators: werty
Buried in the article is:
This week, Microsoft will firw a new salvo at Google with the launch in Britain of AdCenter...
The article also talks about the winner of the war being the one that knows the most about you - which is the scary truth of course! and on this front, Microsoft has a decade of data to play with.
In the longer gameplan, though, it seems that the biggest losers won't be Google or Microsoft, but possibly institutions like the Sunday Times itself as old media models struggle to keep up with the change from push to pull advertising.
Online version of article [timesonline.co.uk]
Dixon.
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I have always been wondering why it takes so long for Yahoo and Microsoft to accept non-American publishers. This alone shows the huge difference in competence between Google and the other two.
At least Google has the competence to accept international publishers and can even address them in their own languages!
Are they going to run Yahoo & MSN ads at the same time or just switch straight to MSN ads?
I have always been wondering why it takes so long for Yahoo and Microsoft to accept non-American publishers. This alone shows the huge difference in competence between Google and the other two.
Was Adwords available to publishers/advertisers worldwide from it's inception?
If you already have an adCenter account, you can get ready for the launch and take advantage of some initially low CPCs by creating Campaigns/Orders relevant to a U.K. audience and targeting them under Order Settings to "English – United Kingdom."
Mac
Was Adwords available to publishers/advertisers worldwide from it's inception?
I certainly advertised in both the UK & US when it first launched.
Shak
