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Microsoft Says Man-in-the-Middle (MiTM) Adware To Be Blocked
To address these and to keep the intent of our policy, we’re updating our Adware objective criteria to require that programs that create advertisements in browsers must only use the browsers’ supported extensibility model for installation, execution, disabling, and removal. link [blogs.technet.microsoft.com]
It didn't help that companies like Lenovo allowed it onto their hardware