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Software giant Microsoft is in the process of trying to reinvent itself, and part of that reinvention evidently involves acquiring startups that have created products that compete with its own. The latest acquisition is calendar app maker Sunrise, which Microsoft shelled out at least $100 million for according to our sources.
Sunrise has a suite of calendar products for mobile and desktop users that connects with and consolidates calendars from different providers. It’s available on the iPhone, iPad, Android devices, and on the Mac App Store, as well as offering a web client. Report: Microsoft To Acquire Calendar App Maker, Sunrise, For $100 Million [techcrunch.com]
Microsoft acquires Sunrise, creator of an innovative calendar app for mobile devices
I’m pleased to announce that Microsoft has acquired Sunrise, provider of a next-generation calendar app for iOS and Android. We are making this acquisition because we believe a reinvention in the way people use calendars on mobile devices is long overdue. Our goal is to better help people manage and make the most of their time in a mobile-first, cloud-first world.