Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

Serious lawsuits.

By "all" ads, I assume you meant "all ads except from Microsoft sources." :)

No. I mean *all* ads.

It will be a nice feature if Windows users can easily customize hosts file (through GUI). Not all Windows users know they can block ads by editing hosts file.

So you want MS to include a feature to make it easy for people to reduce MS's revenue?

So if they did that, then advertisers would just change domains or use IPs. Most people would probably complain that websites don't look good with gaps from ads that failed to load.

Not only that, but as soon as all the advertisers started changing server IPs, users would complain that ads are no longer blocked.

If I could make the decision, I would like to add this as an add-on feature to Windows (disabled by default).

Few Internet users really like ads, they simply *accept* ads. But they will be happy if there is no ads, as well.

This feature will kill some M$'s revenue, not that much. But it will kill much G$'s revenue.

But it will kill much G$'s revenue.

Yes, and Microsoft will be sued in a nano-second after they release such a thing - you should remember that Microsoft is a convicted monopoly and any attempt to undermine competitor in such an unfair way would certainly lead to very tragic consequences for Microsoft.

I don't think it would work either anyway - Firefox is a very serious threat and if Google refused to serve search results to IE users until they upgrade then it could seriously tip the balance - but the latter is also nuclear option that will backfire unless Google is under serious unfair attack.

If I could meet Bill Gates personally, I would suggest to do that.

Anyway, it would be a feature that is disabled by default, and it would be a fair play: it applies to all ads, including m$'s.

And once again, many users will like this feature. For those who are against this feature, just turn it off, just a few clicks away.