Clearly, Google missed a trick and is now putting it to rights with the new splash screens on loading.

Well this is an interesting change for Google. The company is one-by-one rolling out updates to its in-house Android apps that include splash screens. These screens (screenshots via a user on Reddit) are displayed during the 2-3 seconds between tapping an apps’ icon and the app actually loading. Google Steps Up Android Branding Splash Screens [9to5google.com]

It’s an interesting change particularly because Google was in the past very adamant about developers not using splash screens, but rather displaying a non-functional, or blank, UI to make it obvious that the app was open and loading.