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Microsoft's marketing boss Chris Capossela has confessed the infamous your-Windows-10-upgrade-is-ready pop-up that tricked so many people into installing the thing was a step "too far."
Speaking on this week's Windows Weekly podcast on Twit.tv, Capossela was asked to list his low points of the year for Redmond (it's 17 minutes, 44 seconds in). He said that from a marketing and brand point of view, the sneaky popup was a major mistake.
"Within a couple of hours of that hitting the world, with the listening systems we have, we knew that we had gone too far and then, of course, it takes some time to roll out the update that changes that behavior."
