I didn't watch of follow the launch, but I did catch up with the launch news today. Wow, can the price of those new phones be correct!
The iPhone X seems incredibly expensive, imho. I don't doubt it'll be wonderful build quality, and the software will be great, but, really, how many will Apple sell that that price? Oh, and the price, it starts at $999.
I read that there's pressure on Apple to keep announcing more great things and to keep its finances going in the upwards direction. Could that be part of the reason for the high-priced premium iPhone X.