According to reports, Apple is building its own car to vie with Google's autonomous vehicles.

As usual, Apple is highly secretive about its plans, however, reports indicate that Apple is looking for a partner to manufacture a vehicle, which may be semi-autonomous.

The U.S. tech firm is looking for a partner that could lend it expertise in manufacturing an electric “iCar.” The favorite is believed to be Canadian-Austrian firm Magna.

Apple’s plan has been to develop a highly-networked electric car that would also be at least partially self-driving. Report: Apple Seeks Partners in Building Electric Vehicles [global.handelsblatt.com]

Obviously, you wouldn't want to crash the car as it bruises easily. ;)