Forum Moderators: travelin cat
This is from a utility app on the iPhone 4 with Apple’s new mobile ad network, iAD, integrated. The developer posted details of his earnings onto Hacker News and I’m sure Apple will enjoy a little positive press because the returns are outstanding.
Click Through Rates are around five times higher and iAd’s eCPM (Effective cost-per-thousand impressions) – which is calculated by dividing total earnings by total number of impressions in thousands – is off the charts in comparison to one developers Ad-Mob’s results above.
