iAd is utterly incredible.

Steve Jobs just changed the face of internet advertising.

Well, that kills any desire I might have had to own an iPhone.

I got a call about this today from someone who seldom gives a rip. Your reaction was the same as theirs. This is such a weird idea it is either genius or foolish.

Stepping back, everyone is trying to "take over" or be the "big player" in media, while the technology is moving the opposite direction. I think Apple sees this and is trying different things to position itself to "be there" for "everyone" via mobile. I might be wrong, but I don't think the new opportunities in mobile mean there is a new opportunity to create another Google.

iAd is utterly incredible.

Without having seen it first hand, it sounds like a clone of the ad system that's been available to Android developers for some time now. I think it's called AdMob.

Android seems to be forcing a lot of catch up innovation from Apple... Good for everyone.

In Job's presentation, you could see that ads can be exceptionally creative and can actually look like a game or just look like another interesting feature of the app.

Savvy ad people will be able to create ads within apps that do not look like ads.

Brilliant.

Has anyone noticed that AdSense doesn't work out-of-the-box on iPads?

Not sure about iPhones, but this could be part of that strategy as well to cut Google out and take that revenue.

Bill, what happens when you go to a site with AdSense on an iPad, is the space blank?

AdSense works fine out of the box on an iPhone.

Now we know why they named it the ipAd.

Bill, what happens when you go to a site with AdSense on an iPad, is the space blank?

The iPad demos at the store didn't show any AdSense, it was a missing space.

Could just be javascript disabled for the demo, don't know how they are default out of the box.

Ads in apps is rocky ground. If not done properly it will look like ad-ware or spam-ware.

At its most basic, it can be an old biz model: The weather, brought to you my Lowes Lumber. You get the new Bank of America calulator or the Kodak photo share app. (Full disclosure: I attempted to create and market a web service under this model. It's not easy.)

The one good thing from this. We should see more free apps now. Though I think I would still rather pay a buck for an app with no ads.

another problem I see with ads within aps is they will use the phones net connection, and will not ask. let's say a user is roaming. you could end up spending $10 a meg. even if the user is carefully and doesn't go online. accessing a simple app could lead to a large bill.

Mack.

another problem I see with ads within aps is they will use the phones net connection, and will not ask.

That should be fairly easy to contain - Apple could make it a requirement that ads are not served if a user is not in their home Country.

There are already ads in a lot of free iPhone apps.

I didn't read the announcement as a *requirement* that all free aps have ads. Just that Apple is offering a new way for free app developers to monetize their apps that delivers a different style of ad.

The regular ads in free apps take the user out of the app and to the advertisers web page. In the demo of the iAd that I saw, the user got to stay in the app they were using and were able to view the media rich ad and then go back to using the app.

@incrediBILL,

I got to play with an iPad at our local Apple store, the AdSense ads on our site were showing up fine.

Has anyone noticed that AdSense doesn't work out-of-the-box on iPads?

Not sure about iPhones, but this could be part of that strategy as well to cut Google out and take that revenue.

Yep, Adsense seems to work fine on iPhone here.

Interestingly, Adsense doesn't appear to work on Opera Mini on an iPhone.