welcome to WW.

by Quality, they mean a (quality/topic related/high PR) website. Also how and where they link on their page may be another factor.

A quality link could be one from a established directory ( usual pay ones ) like yahoos or DMOZ ( free )instead of a directory that auto excepts links. If you have a niche site that a quality directory has as a place to submit for EXP: Cars/sports/Porsche that would be relevant if you have a site about Porsche cars.

Thanks to both of you. Is there a good resource, (in addition to lurking here... lol), for learning more about it?

Just one thing to keep in mind;

Look at the site from which your want to receive a link. If a link to your site WOULD BENEFIT VISITORS TO THEIR SITE, then it is probably a link worth getting.

And, if it would truly benefit visitors to THEIR site to have a link to your page, then I am guessing that the owner of the site would be MORE willing to link to your page.

Look at their site and ask yourself, "Would a page on my site actually ADD VALUE to their site?"

If you don't have a page that would add value, but you really want a link form that site, then you should create a page that does add value.

Hope this helps.

In addition to what a linking site had (relevance, traffic) there is also the issue of what the site does not have:

No syndicated content
Not part of a link network
PageRank not built on the back of blogrolling (reciprocal links)
Does not have a large amount of no-followed inbound links

Man, you guys put out great info! Thanks.

By "syndicated content", do you mean RSS feeds and the like? If so, when you say, "no syndicated content", do you mean a site that's just pulling content from other folks and not creating anything?

"no-followed inbound links" - Hmm, back to the books ;-)

do a search for SEO for more info but remember this is not an exact science so take what you read with a grain of salt. The last update made some big changes and as of yet no one has a firm grasp on what is good and what is not. If they do they are not sharing:)

By "syndicated content", do you mean RSS feeds and the like?

This probably includes posting articles that are also posted on dozens / hundreds of other sites.

"no-followed inbound links" - Hmm, back to the books ;-)

Yes, you need to learn about the nofollow tag.

Basically, you might want to get a link from another person's site, where they have lots of inbound links to their site. That is generally a good idea.

However, if the links that point to that other person's site (i.e., the site which you want to receive a link from) are nofollowed, then it will not pass Page Rank, and Page Rank is one of the key factors in getting your site to rank well.

click this links to go to youtube and see some of the Matt Cutts videos, click the See All link, and then search for nofollow:

[youtube.com...]

Hope this helps.

Terrific! Thanks!

quality links are mot important, because they high PR and not spammy content and good reputation can help you more then couple of low quality spammy links :)

...because they high PR and not spammy content and good reputation can help you more then couple of low quality spammy links :)

Yes, that appears to be true.

However, to be truthful, in my niche, the top ranking web sites have mostly SPAMMY links. Those sites have a ratio of about 40 to 1 spammy links to high quality links. They all have less than 10 quality links each.

Many of the spammy links come from the same domain name. For example, one site may have ten articles that link to them from the same article directory.

So, depending on how much risk you are willing to take, after you get some high quality links, you might be able to start adding some spammy links as well.

Again, it depends on how much risk you are willing to take. But you should analyze the backlinks of your competitors to get a better idea.

in my niche, the top ranking web sites have mostly SPAMMY links.

I'm a true believer into the mindset that Google cares a little bit about quality, but mostly on the diversity of the root domains that your links are on.

Yes, quality link might be worth more, but not a huge bunch.

If I look at all the keywords I would like to rank high for in my niche. using Moz tools, I can tell that why other sites outrank me is entirely because they have links from many more root domains. For every single keyword of the 150 I monitor.

If you look at WMT, the way they display site links as root domains first, kinda backs this up.

The moral, worry about links from as many different root domains as possible.

@martinibuster

I would love to hear your take on this.