I’m wondering what the next innovation in the SEO toolkit will be.

Fabrice Canel @ Microsoft Bing | SEO
As search and AI technologies improve, the value of clicks increases. Higher-quality results reduce unnecessary clicks, leading to more effective clicks. From clicks to conversions study, the shift marketers and SEOs must make ! In my view, this topic deserves more research, more studies from the SEO community. Search Engines have limited visibility on what's happen after the click.

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