YouTube Extends Test for Livestream Shopping

Forum Moderators: open

Message Too Old, No Replies

YouTube Extends Test for Livestream Shopping

engine

11:41 am on Jul 22, 2021 (gmt 0)

YouTube is extending its test to allow livestream shopping on the platform.

As announced earlier this year, we’ve been beta-testing an integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases on YouTube. This test was first available on videos on demand, and we’re now piloting this experience on livestreams with a handful of creators and brands. So if you’re watching a supported livestream on YouTube, you can browse and shop products in real time, without interruption.

[blog.google...]

Sgt_Kickaxe

11:07 pm on Jul 22, 2021 (gmt 0)

When YOU tube becomes SHOP tube

While I'd like to think I'll see more actual testing of products in reviews what may actually happen is more box openings, reading of product boxes as reviews and, *ugh* the "you won't believe what I found inside" stuff. I shudder to think what every product being "reviewed" 24/7 live looks like.

Bring back good-ol forums full of actual knowledge!... or prove me wrong, please.

engine

10:38 am on Jul 23, 2021 (gmt 0)

I can see this turning into an even greater money-making machine. I don't blame Alphabet/Google/YouTube for doing this, but I do agree, it's a race to the bottom and has the potential for another MFA-type goldrush. It may well go well for those participating.