Pricing Policy Enforcement?

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Pricing Policy Enforcement?

Random and lacking price enforcement at Google Merchant Center

scottsonline

4:16 pm on Jun 17, 2010 (gmt 0)

With the new found emphasis on shopping results in google 2010 why is there still so little enforcement of the pricing policy?

Answer 160074 specifically states if you sell in bulk you should list the price not as $2 per piece, but as $2 x the mininum number (say 10) or $20. Yet when I look today probably 20% of the merchants violate this policy yet I know others have had their feeds removed for that very reason. Isn't it encumbent on Google to adminstrate the program fairly or to remove the rule and let everyone go back to a per piece price?

CPC_Andrew

6:44 pm on Oct 26, 2010 (gmt 0)

Hi,

Unfortunately, as a free service provided to merchants, Google does not invest the time and resources it invests into it's paid programs. You're right, Google should be enforcing the rules as to not let any merchant get an unfair advantage, but with tens of thousands of merchants and millions of products it's a difficult task to stay on top of.

Kind regards,

Andrew

scottsonline

3:44 am on Oct 29, 2010 (gmt 0)

But they place these results smack in the middle of the SERPS. Go to the google store and pick any product. Do a google search and they will be first every time.

Major stores get away with breaking the rules. It's a mess. It's a shame. This could be the answer to their informational v transactional but not in the current state.

A required field should be the starting purchase price for comparison sake.
We stopped using it a long time ago and it just seems to get worse.