Our team is aware of a recent change in Chrome’s update behavior from Google Play on some newer versions of Android. On affected devices, it is sometimes no longer possible to manually update Chrome by clicking the update button on Chrome’s app page.

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If you would like to manually install an available Chrome update, but are affected by this behavior, you can try the following two options:
1. If you have multiple pending app updates available, you can select “Update All” from the My apps & games page.

2. You can try clearing the cache and data for the Play Store. Please note that this will reset some of your Play Store preferences

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Our teams are continuing to investigate and work toward restoring the original update behavior. In the meantime, automatic Chrome updates will still work as expected.