AMP pages could lose its advantage in G. News

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AMP pages could lose its advantage in G. News

In Mountain View they begin to feel the antitrust pressure

Lexur

1:51 pm on Nov 23, 2020 (gmt 0)

Did you update your website with AMP to be highlighted on the news carousel?
Maybe your effort was in vain.

Four years after offering special placement in a “top stories carousel” in search results to entice publishers to use a format it created for mobile pages, called AMP, Google announced last week that it will end that preferential treatment in the spring.

See full story here: [themarkup.org ]

JorgeV

3:11 pm on Nov 23, 2020 (gmt 0)

Hello,

AMP Turns 5, no longer required for Google Search Carousel
[webmasterworld.com...]

and in all events AMP is on the path of extinction.

Google Moving AMP Project to Open Governance Model
[webmasterworld.com...]

I did try it , when it was new, was not impressed by the results, my pages were slower with AMP ! So I never used it in production.

And in all events, I didn't like the idea my pages be served by Google's cache...