Killed the Goose that laid the golden egg .

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Killed the Goose that laid the golden egg .

My G Adwords account is in terminal decline

Mark_A

8:19 am on Feb 7, 2025 (gmt 0)

Got troubles here.

Used to be that G would find ways of spending our daily budget and max out our account monthly.
This meant lots of visitors for our site and lots of enquiries.

Somehow things seem in serious decline, clicks and spend are way down.
It isn't just that we aren't getting clicks, G also isn't getting income.

Advisors suggest a new performance max campaign - not happening.
Want our phrase match keywords to do their job, as they used to!

Anyone have a clue what could be happening?

Mark_A

9:27 am on Feb 17, 2025 (gmt 0)

I wrote an email to my Google advisor and their manager about the state of our account.
Specifically how we were losing clicks, and Google were losing income.

No reply to my email yet, but last week was a step change better than we had for a few months!

engine

9:51 am on Feb 17, 2025 (gmt 0)

Thanks for the update on that.
The problems come from many angles, not least that the crowded SERPs make it more difficult for a user to click. AI SERPs, competition, and, one major issue many discovered years back, it's much tougher to spend money on an account: By that I mean to spend money creatively to maximise click quality.

Let us know how you get on with a response.

Mark_A

8:23 am on Feb 18, 2025 (gmt 0)

Let us know how you get on with a response.

No response to my email, but the account is like it has just been switched on again. Last week daily clicks up to 2 times daily budget and yesterday the same to start this second post email week off. The last 30 days graph is a tale of two different accounts, first two weeks bumping along the bottom and this week returning to purpose.

Mark_A

12:51 pm on Feb 18, 2025 (gmt 0)

My G advisor claims they made no changes. This leaves it down possibly to a budget change (a derestriction) I made in early January which might have just now come past their 21 day learning phase. Anyhow, the account is now alive again which is a relief.

engine

11:56 am on Feb 19, 2025 (gmt 0)

Ultimately, that's what you want, an account that give good ROI.

Perhaps keep this thread as a weather report.
Good luck.