Everyone knows that search ads are for direct response, right? But what if it turns out that search advertising also has a powerful effect on branding?
That's exactly what we learned from a new meta-study run by Google and Ipsos MediaCT in 2013. We partnered with Ipsos to run 61 studies across 12 verticals, from auto to retail. Here's what the study found: search ads lift top-of-mind awareness by an average 6.6 percentage points.
Google Study Shows Search Ads Help Lift Brand Awareness [adwords.blogspot.com]
