is your company name in every Ad?

Forum Moderators: buckworks & skibum

Message Too Old, No Replies

is your company name in every Ad?

tonynoriega

9:45 pm on Sep 29, 2009 (gmt 0)

i had designed a few ads that were keyphrased based..

i.e. the Title matched the major key phrase.

"Brown Dingly Widgets"

Title of Ad: Brown Dingly Widgets
Copy: we have the best brown dingly
widgets in town. check us out.

uri www.example-abbreviated-company-name.com

no where in the title of copy do i mention the company name.

and the URI has only a shortened version...

do you ALWAYS put your company name in your Ads?

Leosghost

9:49 pm on Sep 29, 2009 (gmt 0)

I though "best" etc wasnt allowed.

ClickGroup

12:01 am on Sep 30, 2009 (gmt 0)

I don't always put the company name in the ad. Only when it is relevant to the keyword.

Btw, best isn't allowed.

LucidSW

12:40 am on Sep 30, 2009 (gmt 0)

I NEVER put the business name in the ad. It often is part of the display URL, but not title or description. The reason is that people are not interested in who (the company), they are interested in what you are offering them, the product's or service's features and benefits. Putting the company name in the ad is wasted space.

buckworks

1:23 am on Sep 30, 2009 (gmt 0)

For the clients I manage, we often include the company name in search ads, and ALWAYS include it in ads for the content network, both text and banners. We want the clicks but we also want the branding exposure.

In my own AdWords campaigns which promote affiliate products, I rarely mention the company anywhere but in the URL.

tonynoriega

3:02 pm on Sep 30, 2009 (gmt 0)

Interesting.... kind of both sides there.

the "best" was just an example, i wrote that on the fly.

i did not know that, but it wasnt in my real ad campaigns.