Microsoft slagging Google?

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Microsoft slagging Google?

MS sponsored Professor on tour in .au says Google overpriced

leadegroot

12:37 pm on Aug 16, 2009 (gmt 0)

I just read a news story that has an interesting slant on Google Adwords

Professor Benjamin Edelman from the Harvard Business School in the United States says Google's rates are inflated by around 10 per cent and that the all-important numbers of hits are often exaggerated.

[abc.net.au...]
It continues similarly.
Woah! Thems fighting words!
I haven't found any other references to this and I thought it very interesting.
(The story notes that the Professor is paid be Microsoft. I would have thought this was way to blatant an attack for them!)

benevolent001

12:47 pm on Aug 16, 2009 (gmt 0)

I agree with this fact that Google rates are over inflated due to way the Google Adwords works. Earlier when i started long back before Quality Scores , the system was very simple and we i never paid more that few cents for clicks.

But when the Google introduced Quality scores this was vicious cycle in which Adwords users increased rates when the system slapped poor keywords rates , the users had very less options for foolish poor ratings given by system and cycle continued . The different Adword users increased the bid in competition to gain new business and hence many of keywords were sky rocketing ( I am not sure about rates today , i stopped using it long back)

The ultimate gainer in all this is Google and Google and Google.

Dlocks

10:50 am on Aug 18, 2009 (gmt 0)

Well, I have to bid higher in MS Adcenter for same keywords, same landingpages and same ad copy as in Adwords. And for this higher bids in MS Adcenter I get relatively less conversions compared to Adwords.

netmeg

2:39 pm on Aug 18, 2009 (gmt 0)

Well, I have to bid higher in MS Adcenter for same keywords, same landingpages and same ad copy as in Adwords. And for this higher bids in MS Adcenter I get relatively less conversions compared to Adwords.

That has been my experience in some niches as well. adCenter gives some truly ridiculous estimates for bids ($50/click on a $20 item that I pay less than $.30/click for in AdWords).