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Invalid Click Report. Now What?

What action is dictated if any.

         

good2go

6:31 pm on Jun 10, 2008 (gmt 0)

10+ Year Member



I run an Invalid Clicks report weekly and look at it.

I have noticed that my campaigns targeted just to the Content Network have an Invalid Click Rate as high as 25% while the Google Only campaigns run 2 to 4%

In the past, I've abandoned Content entirely but when the conversion costs are acceptable in relation to all other traffic I'm considering letting it run.

It sounds like I just answered my own question, but I'm curious how others utilize this info.

eWhisper

12:25 pm on Jun 13, 2008 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



It can be useful when reconciling analytics to paid data.

While the two numbers won't match, they should be directionally similar.