Any benefit to maximizing CTR at the campaign level? - Google Ads - AdWords forum at WebmasterWorld - WebmasterWorld

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Any benefit to maximizing CTR at the campaign level?

starboy

2:30 am on Aug 15, 2007 (gmt 0)

10+ Year Member

Is there a benefit to dropping ad groups and KWs with relatively low CTR in order to raise CTR at the campaign level?

AussieWebmaster

5:17 pm on Aug 15, 2007 (gmt 0)

10+ Year Member

only if you plan on putting them into another campaign... if the ROI is good keep them if not drop them completely.