Will the change of Display URL affect Quality Score? - Google Ads - AdWords forum at WebmasterWorld - WebmasterWorld

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Will the change of Display URL affect Quality Score?

Will the quality score be affected?

sinopeppy

2:09 pm on Jul 28, 2007 (gmt 0)

10+ Year Member

Just wondering who did this test. Please share with me.

limoshawn

1:40 am on Jul 29, 2007 (gmt 0)

10+ Year Member

Changing the display URL to more accurately reflect the destination URL had a positive effect on quality score.

It also helps to have the keyword in the destination URL.