I think this feature was rolled out to help quell competitor click fraud issues.

A very common item I hear is 'my competitor clicks on my ads all day long. Look at my log files; I caught him redhanded'.

Now it doesn't matter - just block the IP address from seeing the ads and many of the competitor click fraud issues go away as advertisers have a bit more control about who is seeing the ads.

Now we talking!

I want an option to stop showing the ad to someone who's click on it more than 5 times.

It would be interesting to measure the impact on sales.

In theory, this shouldn't hurt google, because we'd all just increase our bid rates.

I want this for AdSense as well :)

A very common item I hear is 'my competitor clicks on my ads all day long. Look at my log files; I caught him redhanded'.

Now it doesn't matter - just block the IP address from seeing the ads and many of the competitor click fraud issues go away as advertisers have a bit more control about who is seeing the ads.

I was wondering how exactly this tool could be used. Thanks for the example.

I want this for AdSense as well :)

IP approval?
Geo Approval?
Domain Approval?
Ad approval?
CPM minimum limit?
CPC minimum limit?

I could go on and on and on.

You have option to filter 200 domains! So be happy and keep dreaming!

When I first read that title I thought it was for the IP of the server that's hosting a site running AdSense. That way if an mfa'er has a few hundred sites under one host you could exclude them all.

IP exclusion for competitor is good too.

I want this for AdSense as well :)

IP approval?
Geo Approval?
Domain Approval?
Ad approval?
CPM minimum limit?
CPC minimum limit?

I could go on and on and on.

You have option to filter 200 domains! So be happy and keep dreaming!

I've learned recently that AdSense is designed as a set-it-and-forget-it system for publishers. The best advice I've received from members is to just remove AdSense if you aren't happy with the results. :D

wow. this is a simple solution to a complex problem. Way to Go, Google!

4 years after I requested it directly from their head fraud guy.
Good to see things working so fast .....

I think google can track each IP and notice to user for fraud clicker

> Look at my log files; I caught him redhanded'.

If I have the raw logs, how do you recommend I filter the logs to get the information I need?

Do I just grep for pagead.googlesyndication.com?

Something I also wanted ages ago. Good to see the feature there at last.