The question is: is the CTR normalized for ad position?
If yes, then it doesn't really matter what my position is until I know the different ROIs for particular positions.
If not, it might pay to make sure to get a good position at first, and establish a high CTR so the keyword would get a high quality score.
Does anybody know the answer?
Yes, CTR is normalized for position when we are calculating your quality score.
AWA2
Is this documented anywhere?
Sara
I don't think this is on the external site. It probably should be, so I'll chase that up after the holidays.
AWA2
